Academics
For the Toolkit for Concept Development final project, I created a comprehensive advertising campaign promoting an exclusive trip to the new tourism destination, The World of Atlantis. The campaign was developed across multiple channels to reach adventurous, eco-conscious travelers aged 20–30 seeking unique, life-changing experiences. It included a print ad, ambient out-of-home installation, social media video ad, and interactive digital element, all designed to immerse the audience in the mystery and allure of Atlantis while emphasizing sustainability and exploration. The project demonstrated creative concept development, brand storytelling, and strategic media integration.
For the Toolkit for Brand Communication and Creative Execution course, I created three advertising designs: a mockup of a McDonald’s bus stop ad, a multi-use graphic for GEICO boating insurance, and a Carvana billboard advertisement. Through these projects, I learned how to use Adobe Creative Suite effectively and gained a deeper understanding of typography, layout, and visual details that make advertisements stand out. This assignment emphasized how design choices influence brand communication and audience engagement.