Whether you’re catching a flight, hopping between time zones, or going straight from the gate to a meeting, Merit keeps you glowing on the go.

Objective: Boost Sales of Merit’s “Five-minute Morning” Essential Kit by positioning the brand as the go-to beauty solution for travelers and busy lifestyles.

Target Audience: Millennials and Gen Z (22-35) who are always on the go: value clean & Simple Beauty.

Potential Personalities and Influencer Partnerships: Busy ladies like @elliethuman are a fantastic example. She prioritizes clean beauty, has been candid about her acne problems, and is often on the go.